![]() It is important to define the audience you’re trying to reach, and appeal to, before designing a flyer. Clarity: A design that attracts and converts contemporary business owners might not make an impact on travel-hungry retirees, new parents, and others.Design consistency: The company’s logo, brand fonts and colour palette must be clearly defined and used consistently in flyers to ensure the audience can recognize your brand easily. ![]() While it goes without saying, the less you convey in your flyer, the easier it will be to communicate your message and, ultimately, drive the audience to take action. That will end up diluting the message and leave the audience with no direction about what they must do next. Whether you’re a business owner, an advertiser or a marketer, you must ensure you don’t cram too much information into a single flyer.
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